課程
課程預期學習成果：
- 有效領導並應對國內和全球環境的變化。
- 做出戰略商業決策，為股東和社會創造價值。
- 平衡不同利益相關者的利益。
適用於 2023 學年入學的學生
必修課程表
| 學科單元/科目 | 種類 | 學分 |
| 財務報表分析 | 必修 | 2 |
| 公司財務策略 | 必修 | 2 |
| 組織管理及文化 | 必修 | 2 |
| 創新與創業 | 必修 | 2 |
| 國際市場策略 | 必修 | 2 |
| 項目管理策略 | 必修 | 2 |
| 戰略管理 | 必修 | 2 |
| 領導力與組織變革 | 必修 | 2 |
| 考察訪問小組報告 | 必修 | 3 |
| 項目報告 | 必修 | 6 |
選修課程表
| 學科單元/科目 | 種類 | 學分 |
| 區塊鏈與金融科技發展的數字化戰略 | 選修 | 2 |
| 公司治理與社會責任 | 選修 | 2 |
| 國際金融管理策略 | 選修 | 2 |
| 環球商業與戰略 | 選修 | 2 |
| 綜合度假村管理策略 | 選修 | 2 |
| 物流及供應鏈管理 | 選修 | 2 |
| 區域經濟與發展戰略 | 選修 | 2 |
| 風險與危機管控策略 | 選修 | 2 |
| 商業研究方法 | 選修 | 2 |
*畢業要求：學生須完成三十五學分方可滿足畢業要求，其中包括完成必修科目（共十九學分）、選修科目（共十學分），以及撰寫一篇項目報告（六學分）。
必修課程
Financial analysis is an integral part of business analysis and strategy formulation of a firm. This course covers the basics of both qualitative and quantitative analysis of the firm’s reports and looks further into risk analysis, forecasting and valuation techniques. The aim is to provide a working knowledge of the role of financial reports in the overall firm valuation, with emphasis on strategic analysis. This course adopts a practical approach where possible using data from real life cases. Students will gain an appreciation of the usefulness and importance of financial statement information and the tools used to evaluate such information.
This course provides practical insights into corporate financial decisions from top management perspectives. Topics covered include corporate objectives and strategic analysis, investment decision making, financing choice, initial public offerings, capital structure, dividend policy, mergers and acquisitions strategies.
This course provides a comprehensive analysis of how organizations can be managed effectively in a cross-cultural environment. It discusses the various critical elements for managing individuals and groups with diversified cultural background, including but not limited to job design, motivation and rewards, interpersonal trust building, group dynamics, power, politics, conflicts, and leadership. It helps students develop their management ability in leveraging cultural diversity to achieve organizational performance.
This course is about management of innovation with the focus on entrepreneurial firms that have relied on innovation. In addition to understanding innovation issues from the entrepreneur and manager’s perspectives, students will also learn to identify and explore entrepreneurial opportunities and develop knowledge and skills necessary to successfully operate an entrepreneurial venture. Students will learn how growing and innovative
companies should identify the right vision and strategies, raise capital and formulate exit strategies from the entrepreneurial perspective.
What are the roles of marketing in a dynamic global environment? What are the challenges or complexities for managing brand-marketing in the cross-cultural context? In addressing these issues, this course provides students an understanding of the development of marketing strategy in local and overseas market. It is concerned with creating an effective strategic plan through identifying marketing opportunities and assessing company capabilities. The module also endeavors to help students apply the learnt theories to practice through the critical analysis of relevant case studies.
This course offers insights into the frameworks, methods, techniques, and tools for coping with the 10 areas of Project Management Body of Knowledge (PMBOK). In addition, global project management challenges in terms of political, economic, infrastructure and logistics, cultural, and legal issues will be discussed. International case studies support students in bridging what they learn with real world practices. Group projects allow students to apply their knowledge to project management challenges and issues. Upon completing the course, students are expected to understand the critical issues and processes in project management.
This course identifies the key drivers of persistence of superior firm performance in different industry contexts and uses that understanding to lead formulation of strategy in modern corporations. In this course, students will learn to understand and apply tools for analyzing industry attractiveness, identifying firms’ sustainable competitive advantage, developing business and corporate strategies in value chain and geographic dimensions, and implementing strategic plans.
This course helps students understand the role of leadership in managing change in the organization. The course will discuss the various challenges organizations face nowadays in the political, economic, technological and social dimensions. It evaluates the development of effective leadership, and explores how leaders can develop plans to initiate and implement major changes in the organizations under the dynamic environment.
Student will form a group themselves and choose a topic on their own or with the help of faculty members. The topic can be related to the city they are going to visit or a company in that city. Students are expected to make substantial preparations regarding the topic before the trip takes place and complete the project shortly after the trip.
Student will choose a research topic on his or her own or with the help of his or her supervisor and develop a research proposal before writing up the report. The nature of the research is mostly practical or applied, focusing on analyzing practical management issues and identifying implications for corporate and/or government policies. Students have six months to complete the research.
選修課程 (選五)
Technological innovations is playing an important role in creating and sustaining competitive advantage. This course will introduce the core concept of blockchain and its latest applications in the delivery of financial services from the strategic management perspective. Management issues related to the adoption and use of blockchain and fintech will be highlighted. The purpose of this course is to develop the capacity of students to analyze
business problems and identify appropriate IT-based solutions to achieve business-IT alignment. Case studies and group projects are important features of this course.
The course focuses on large business firms with publicly traded equity. It focuses on the iteration between corporate governance at the levels of firm and national system in US, Europe and Asia. Topics will include: role of corporate governance in strategic decision making, director legal duties and customary practices; board leadership structures; best practice codes and investor pressure; movements championing shareholder rights, increased representation of women on boards; governance in the family-controlled (but publicly traded) firm; corporate governance in the “stakeholder model,” and in “state capitalism”; strategic corporate social responsibility and the proper scope of business firms’ responsibilities to society.
Economic globalization over last decades has greatly increased foreign investments and international trade in goods and assets. For businesses and investors, access to international markets comes with opportunities in addition to risk, and the course examines the increased benefits of international diversification and examines the risks involved in operating and investing in such locations. Topics include the forward foreign exchange market, interest rate parity, portfolio investment in international capital markets, foreign direct investment and financing decisions of multi-national corporations, political and country risks.
The teaching and learning objectives of GBS are fourfold: (1) Understanding what constitutes strategy and how competitive advantages are developed by multinational corporations; (2) Understanding the reasons why companies internationalize; (3) Analyzing the company’s internal and external environment with reference to global markets; and (4) Identifying strategic directions taken by multinational corporations, as well as how these are developed into the formulation of corporate, business, and functional level strategies; and eventually how these strategies are executed.
This course features a current analysis and examination of the various IR developments within the Asia region, linking theoretical concepts within practical IR considerations. IRs are increasingly a part of tourism and economic rejuvenation and growth but within this are several crucial areas of consideration, foremost portraying a comfortable return on investment to operators and investors given the significant cost and resources needed to
develop an IR, with authorities satisfied on the economic and social net benefits through the introduction or expansion of IRs.
Supply Chain Management is a core function in modern business, irrespective of industry or size. The purpose of this Logistics and Supply Chain Management course is to provide students with a solid understanding and insight into the fundamentals of supply chain management. Key areas covered by the course include, among others, purchasing logistics, inventory management including storage and distribution management. After study this course, students are supposed to understand how to coordinate a supply chain and find good strategies such that suppliers and buyers can achieve a win-win situation.
This course aims to provide students with a rigorous foundation for regional economic development in theory and practice, with special focuses placed on both the Greater Bay Area and the Belt & Road initiatives. In the course various theories of international trade and economic integrations will be discussed and the resultant redistribution of economic welfare will be analyzed. The course will also review the impacts of regional integration on trade and development, address possible difficulties in carrying out these economic activities, and recommend policy support needed from public institutions for overcoming these difficulties.
Risk is an essential part of any business. Knowing what risk to take and how much to take is critical in creating value for shareholders. This course focuses on the identification, quantification and control of various aspects of risks and crisis facing companies, e.g., business risk, financial risk (e.g., interest rates and exchange rates, the cost of raw materials, etc.), operational risk, crises and disasters. It teaches participants how to deal with crisis events, e.g., natural disasters, social and political instability, system failures, technological breakdown, etc., that could cause major disruptions to companies.
This course introduces students to fundamental research and data analysis techniques. Students will be able to identify a research topic, design a study, collect data, analyze data, and draw conclusions based on the findings.